The Front Door · Series B
From two front doors to seventeen
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In the 1990s a practice had two front doors: the street entrance and the telephone. Today a dental practice might have seventeen.
Dr Pouria Moradi asks Gregory Gray what has changed in 25 years of working with private practices. Greg traces the arrival of Google’s virtual high street, where every surgeon in a city sits side by side saying much the same thing. He explains why a message from an Instagram story and a carefully researched web enquiry carry very different intent, and deserve different handling.
Worth watching if your marketing is still organised around doors your patients no longer use.
A 30-minute video conversation with a founder about how enquiries reach your practice, where conversations stall and what your team needs next. We will show how CareConcierge could fit your workflow. If it is not a fit, we will say so.
In this film
- Dr Pouria Moradi Specialist plastic surgeon and Clinical Co-Founder of CareConcierge. CareConcierge was built and tested in his Sydney practice.
- Gregory Gray Commercial Co-Founder of CareConcierge; author of The Exit Discipline.
The Front Door, Series B: Dr Pouria Moradi asks Gregory Gray.
