The Front Door · Series B
Why patients choose one surgeon
The video could not be loaded here. Watch it on Vimeo (opens in a new tab).
Impressive credentials. A beautiful website. A promise of personal care. Your competitors have all three. So why does a patient choose you?
Gregory Gray draws on what luxury and premium brands understand: an experience isn’t one thing, it’s a system of ideas. He follows the patient journey from the first late-night research to aftercare and beyond, and argues that a practice sets itself apart by getting three or four moments of delight exactly right, the moments that earn referrals and reviews.
Worth watching if you suspect your practice is better than it looks from the outside.
A 30-minute video conversation with a founder about how enquiries reach your practice, where conversations stall and what your team needs next. We will show how CareConcierge could fit your workflow. If it is not a fit, we will say so.
